What I will learn?
- Complete understanding of SEO, SEM, SMO, SMM, and Analytics
- Monetization techniques including Affiliate, YouTube, and AI tools
- Website creation with WordPress (No Code), sales funnels & hosting setup
- Social media strategies for Facebook, Instagram, LinkedIn, Twitter, etc.
- Email marketing, content writing, personal branding & freelancing mastery
About Course
This Advanced Digital Marketing Course is designed for individuals looking to master modern digital skills from scratch. Whether you’re a student, freelancer, entrepreneur, or marketing enthusiast, this course provides a complete roadmap to mastering online visibility, engagement, and conversions. Through expert-led live classes and weekend offline sessions, you’ll gain practical knowledge that applies directly to real-world scenarios.
The curriculum dives deep into marketing fundamentals, SEO, paid ads, content strategy, social media platforms, and monetization techniques. It also includes website creation, analytics, freelancing strategies, and the use of AI for marketing success. With over 50+ tools provided and career support included, this course ensures you’re job-ready and market-relevant from day one.
Course Curriculum
- What Marketing?
- 4 P’s of Marketing.
- Types of Online Business and their Objectives.
- Definitions of Branding, Marketing, Advertising, Promotions and Sales.
- Market Segmentation, Targeting and Positioning. (STP)
- Real World Case Study Examples
- What is Digital Marketing?
- Types of Digital Marketing
- Digital Marketing Vs Traditional Marketing.
- Traditional Marketing Funnel.
- Digital Marketing Funnel
- What are Impressions?
- Brand/Product Visibility
- What is CTR & How is it calculated?
- What is Traffic? Types of Traffic
- Types of Traffic based on Audience
- Difference between targeted & non targeted traffic
- Difference between Leads & Sales
- What is the bounce rate?
- Tips to increase visitor engagement
- How to convert Traffic into Leads or Sales
- Different ways to earn money online from websites.
- Different ways to earn money online using videos.
- Making Money with AI
- Multiple ways to make money online (With and Without AI)
- What is Google AdSense?
- How to get your website approved for Google AdSense.
- How to earn money by Making Videos and uploading them on YouTube Videos. (Monetization)
- More ways to monetize video content online – Skill Share, Udemy & More.
- What is a web browser? & types of browsers.
- What is a web page?
- What is a website?
- What do you need to create a website?
- What are domain names?
- What are domain extensions?
- How to choose a domain name for your website?
- How to buy a domain name?
- What is a hosting space/server?
- Different types of hosting.
- Which type of hosting to buy?
- How to choose the best hosting?
- Buying hosting online.
- HTTP vs HTTPS
- HTTP Status Codes
- DNS Records
- What is CMS? WordPress?
- How to install WordPress on a server?
- WordPress Dashboard Brief.
- What are Pages? Posts? Categories? & How to Create them
- How to create different types of menus in WordPress?
- What is a theme and its importance?
- How to install a theme and activate it?
- How to choose the right theme for your website?
- What are plugins? and their importance.
- How to allow/block crawling for your website?
- Page Builder plugins for designing custom pages.
- How to design a homepage?
- How to create a blog?
- How to create an e-commerce website
- How to integrate a payment gateway to your website?
- How to build a sales funnel on WordPress?
- How to optimize images on your website?
- Changing URL structure for SEO purposes.
- How to optimize your website for loading fast?
- How to handle your website security?
- How to maintain backups for your website?
- Adding live chat options to your website.
- List of very important plugins that are a must for a website.
- What is SEO? and Types of SEO
- What are the Advantages & Disadvantages of SEO?
- What is SERP?
- Understand search results.
- How does Google work in the backend?
- What is Crawling, Indexing
- Rank Math Algorithm and the importance of relevance.
- Google Algorithm updates.
- Special note on Panda, Penguin, and Hummingbird updates.
- Step by step process on how to do SEO for a new website.
- What are Keywords?
- Different types of Keywords for SEO purpose.
- Differentiating keywords based on user intentions.
- What is search volume? and its importance.
- What are LSI keywords?
- What are intent-defining keywords?
- Difference between money-making keywords and informational keywords.
- How to get keyword ideas using Google.
- Tools to use for more keyword ideas.
- How to find search volume and tools to use?
- Keywords Research Process.
- How to find profitable keywords for your business?
- How to analyze the difficulty of keywords?
- How to analyze competitor keywords?
- Deciding on keywords to target.
- How to create strategies on how to outrank your competitors?
- Generating content ideas. (With and Without AI)
- Forming a content framework/blueprint.
- Essential elements that your content should contain.
- How to proofread or check the content for grammatical errors.
- What is plagiarism?
- otterdesignlabs.com
- How to check the plagiarism of the content.
- Best practices in content writing.
- Fundamental ON-Page Factors.
- How to write SEO-optimized titles for your web page/post.
- How to write an attractive description to get more clicks.
- Best practices in writing page/post URLs to rank better.
- How to optimize different types of headings.
- The core content optimization principles.
- How to use LSI keywords, synonyms, and intent words for better rankings.
- Structuring your web page and prioritizing content for SEO.
- How to optimize images on the website for image rankings.
- Importance of image file name, image Alt tag, and its size.
- Optimizing content for visual search appearance.
- Importance of questioning words & FAQs on your page/post.
- Importance of videos and optimizing videos on the page/post.
- How to use SEO tools to cross-check on-page factors implementation.
- Basics of Technical SEO.
- Website Structure & navigation optimization for SEO.
- Indexability of the website.
- Tracking and fixing indexing errors.
- Importance of Internal linking in SEO.
- Impact of Page Speed on SEO.
- Using GTMetrix & Lighthouse for speed reports.
- Importance of UX Signals for SEO.
- What are rich snippets?
- Different types of rich snippets.
- How to optimize content for different types of featured snippets.
- How to create site link snippets.
- How to create product, rating, review snippets.
- FAQ snippets and their benefits.
- Importance of structured data tables on web pages/posts.
- Other types of snippets and their optimization techniques.
- Creating AMP pages and their benefits.
- Core web vitals and their importance.
- txt & Sitemap.xml creation.
- HTTPS & Website Security.
- Tracking and fixing broken links.
- Custom 404 page.
- Importance of mobile responsiveness & mobile compatibility.
- Touch-friendly factors to boost UX and site rankings.
- Other Technical Aspects to monitor.
- What is OFF-Page SEO?
- Difference between ON-Page and OFF Page.
- Why is OFF-Page SEO important?
- Backlinks and their importance.
- What are backlinks?
- Types of backlinks.
- Do’s & Don’ts in Link Building.
- Importance of Anchor text in link building.
- What is domain authority?
- How to check a website's domain authority?
- How to increase a website's domain authority?
- What is the spam score?
- How to check for your website's spam score.
- Getting high-quality backlinks.
- Email marketing for backlinks.
- Link Building Strategies.
- Advanced techniques in link-building.
- Monitoring the Link Profile of your website.
- Maintaining Link Health to avoid penalties.
- The process to remove spam links using a disavowing tool.
- Establishing Brand Signals to boost rankings.
- EAT & their value.
- Other Key OFF-Page Techniques.
- Basics of Local SEO – What, why, how.
- The Map Pack – understanding the local SEO results.
- Keyword Research for Local SEO.
- Create a listing on Google My Business.
- Key optimization factors in GMB.
- Product listing, Services listing in GMB.
- GMB website builder tool.
- Importance of image optimization and posts in GMB.
- What are NAP Citations.
- Importance of citations in Local SEO.
- Key local SEO Ranking factors.
- Importance of Social Presence & check-in for local SEO.
- Importance of Online Reputation Management for Local SEO.
- What is Google Search Console and Importance
- How to integrate your website with GSC?
- Different types of website verification methods?
- Analyzing keywords, their positions, and CTRs.
- Comparing results over time for different keywords.
- Filtering keyword analysis over countries, devices, and more.
- Check for indexability.
- How to request page indexing.
- How to check for snippets and errors and fixing them
- Monitor and fix mobile responsive errors.
- Monitoring and fixing web load speed issues.
- Monitoring and fixing page not found errors.
- How to use GSC for more keyword opportunities and ideas.
- How to earn money from SEO - 3 Case Studies.
- New website SEO step-by-step process.
- SEO Optimization checklist.
- SEO Proposals
- How to get clients for SEO
- Creating SEO Performance reports.
- SEO Site Audits.
- SEO Interview Questions.
- Free SEO tools list.
- Paid SEO tool exposure.
- What is SEM?
- Difference between SEO & SEM?
- Inorganic Search Results.
- Introduction to Google AdWords & PPC Advertising.
- Setting up a Google AdWords Account.
- Adwords Dashboard Overview & Walkthrough.
- Types of networks in Google Ads.
- Different types of campaigns.
- Types of Ads.
- Different types of text ad extensions.
- Do’s and Don’ts in Text Ads.
- Google Ads Account Structure.
- Types of cost models in Google Ads.
- Types of keywords in Google Ads.
- Factors that influence Quality Score.
- How to increase Ads Quality score.
- Creating High-Quality Landing pages.
- Different types of bidding strategies.
- How Google Bidding/Auction works.
- Key terms in Google Ads
- How to launch a search campaign.
- Choosing Campaign Objective, Campaign, and Ad Types.
- Choosing a network.
- Choosing Target audience
- Getting your Ad budgets right.
- Creating Ad Groups & Copies
- Types of Display Ads.
- Launching a display campaign.
- Types of Video Ads.
- Ad optimization score and tips to improve.
- Conversion tracking.
- Generating Google Ads Reports.
- Introduction to Google Analytics.
- How does Google Analytics work?
- How to set up Analytics Account for your website.
- Google Analytics Dashboard.
- Analyzing Audience.
- Analyzing website traffic Sources/Channels.
- Analyzing Audience Demographics.
- Analyzing traffic Behavioral flow.
- Analyzing traffic location and languages.
- Goals and Conversions.
- How to set up Goals?
- Types of Goals.
- How to Integrate AdWords and Analytics
- How to generate reports in Google Analytics?
- Social Media and Its Importance in Digital Marketing.
- SMM Vs SMO.
- Introduction to Facebook.
- Facebook account setup.
- Facebook for Personal Account and Its Elements.
- Creating a post.
- Facebook Page for businesses.
- Different Types of Business pages offered by Facebook.
- Profile Pic and Cover photo dimensions for pages.
- Types of Posts and Statistics.
- Hashtags and their advantages.
- Facebook Page Designing.
- Increasing Facebook followers organically.
- Page management options.
- Facebook Events creation.
- Facebook Groups & Types of Groups.
- Importance and Advantages of running a community on Facebook.
- What is Instagram Marketing
- Why should you use Instagram for your business?
- How to increase followers on Instagram
- Tips to get good Engagement on Instagram
- Best Instagram Marketing Tactics
- Instagram Hashtags & Reels
- Instagram Stories & their importance
- Instagram Ads
- Introduction to Linkedin.
- LinkedIn Profile Creation.
- Optimizing the profile.
- Skills and Endorsements.
- LinkedIn Posts.
- LinkedIn Groups.
- Finding Jobs on LinkedIn.
- Creating a business page on LinkedIn.
- Leads Generation on LinkedIn
- Organic Lead Generation
- Linkedin Ads
- Introduction to Twitter (X)
- Importance of Twitter in Digital Marketing
- Twitter Account Setup
- Profile Elements: Bio, Profile Picture, and Header Image
- Types of Tweets: Text, Images, Videos, Polls
- Creating Engaging Tweets
- Twitter Threads: How to Use Them Effectively
- Hashtags on Twitter: Best Practices and Benefits
- Twitter Lists: Organizing Your Feed
- Analytics: Measuring Tweet Performance
- Building a Following: Tips for Organic Growth
- Engagement Strategies: Retweets, Likes, and Replies
- Twitter Chats: What They Are and How to Participate
- Twitter Ads: Overview and Types
- Crisis Management and Customer Service on Twitter
- Introduction to Quora
- Importance of Quora in Content Marketing
- Creating a Quora Account
- Profile Optimization: Bio and Credentials
- Finding Relevant Questions in Your Niche
- How to Write High-Quality Answers
- Using Links in Answers: Best Practices
- Quora Spaces: Creating and Managing Communities
- Engagement on Quora: Upvotes and Comments
- Quora Ads: Overview and Strategies
- Tracking Performance: Metrics on Quora
- Building Authority and Reputation on Quora
- Lead Generation through Quora
- Introduction to Pinterest Marketing
- Why Use Pinterest for Your Business?
- Setting Up a Business Account on Pinterest
- Profile Optimization: Bio and Profile Picture
- Understanding Pinterest Boards and Pins
- Creating Eye-Catching Pins: Design Tips
- Best Practices for Pinterest SEO
- Using Rich Pins for Enhanced Visibility
- Engagement Strategies: Repins, Likes, and Comments
- Pinterest Analytics: Measuring Success
- Promoted Pins: Overview and Best Practices
- Building a Following on Pinterest
- Leveraging Trends and Seasonal Content on Pinterest
- YouTube Marketing Introduction.
- Creating a Channel on YouTube.
- Different types of Videos.
- How to create different types of videos.
- Screen Recording Tools.
- Video Making Tools.
- Video Editing tools.
- How to Upload Videos to Youtube.
- YouTube SEO Ranking Factors.
- Keyword Research for YouTube.
- YouTube Title, description, Tags optimization.
- Money making on Youtube With AI
- How to design attractive thumbnails.
- End Screens & cards.
- How to use Playlists.
- YouTube SEO Tools for Ranking.
- Understanding Copyrights and Spam.
- Making Money From YouTube.
- YouTube Adsense Monetisation Tricks
- Revenue sources other than Adsense.
- YouTube Creator Studio Dashboard.
- YouTube Analytics.
- YouTube comment moderation.
- YouTube channel Suspension, Policy Violation rules.
- Introduction to Affiliate Marketing.
- How Affiliate Marketing Works?
- Earning Money from Affiliate Marketing.
- Affiliate Marketing Networks.
- Affiliate Marketing Niches research.
- Amazon Affiliate Network – Physical Products - India & US.
- Impact Affiliate Network – Digital Products & Services.
- Admitad Affiliate Network.
- Other Popular Affiliate Networks – Click bank, JVZoo, Commission Junction.
- Affiliate Marketing Execution & Tips.
- Affiliate Marketing Tools.
- Best proven strategies to make money from Affiliate Marketing.
- Live Case Studies.
- AI Affiliate Marketing
- What is Email Marketing?
- Advantages of Email Marketing.
- Types of Email Marketing.
- Difference between Bulk mailing and
- List building.
- Best Tools for Mailing.
- Lead generation for List Building.
- Designing Newsletters.
- Creating Mailing sequences.
- Generating sales from Email Marketing- Product sales, Affiliate Sales.
- Avoiding spam folders - Double Optin.
- Writing Subject lines for high CTR.
- Reports Metrics and Analysis.
- What is a Brand?
- Brand Story.
- Brand Focus.
- Brand Positioning.
- Differences between Personal brand & organizational brand?
- Step-by-Step Process of Building Personal Brands.
- Branding Theme - Color Strategies.
- Structuring your brand.
- Branding on Social Media.
- Measuring Brand Success.
- Basics of Entrepreneurship.
- Finding & testing a Business Idea.
- Entrepreneurship Foundations.
- Creating a business plan.
- Raising Funds for Startup.
- Types of Companies in INDIA.
- Payment Gateways India & Foreign.
- Best Freelancing sites.
- Creating & Applying a profile on
- Freelancing websites.
- Tips for getting projects on Freelancing websites.
- Establishing a Network to get freelancing projects.
- Getting Clients through Social Media.
- 10+ Ways to get Clients and Leads
Requirements
- No prior marketing experience required
- Willingness to learn and implement
- Basic computer skills
- A laptop or PC with internet access
Material Includes
- Digital course notes and eBooks
- Access to 50+ paid tools (1-year license)
- Sample resumes & interview Q&A PDF
- SEO tools, plugin access, backlinks list
- Private student community group & job alerts
Tags
- affiliate marketing, ai tools for marketing, blogging, career in marketing, content marketing, digital career, digital entrepreneurship, digital marketing course, digital skills for students, earn from home, ecommerce marketing, email marketing, facebook ads, freelancing skills, google ads, google analytics course, internet marketing, learn marketing online, marketing certifications, marketing funnel, online business training, ppc training, sem course, seo training, smm course, social media ads, social media optimization, wordpress website course, youtube monetization

₹ 39,999
₹44,999 11.11% off
Benefits Obtained :
- 360° digital marketing skillset with hands-on tools
- Learn to generate income online via various platforms
- Certification to boost your resume and credibility
- Access to 50+ premium tools, job updates, and community support



