The PPC Ads Mastery Course is a one-month live program designed to help learners build advanced skills in paid advertising. This course is ideal for marketers, entrepreneurs, agency professionals, and job seekers looking to specialize in performance marketing. You’ll learn how to plan, create, and optimize campaigns across platforms like Google, Facebook, Instagram, LinkedIn, and Bing.
Through practical training and live setups, you’ll understand ad objectives, bidding strategies, keyword targeting, A/B testing, and audience segmentation. You’ll also explore conversion tracking, retargeting, campaign scaling, and client reporting — making you confident to handle real ad accounts or launch your own campaigns.
What is SEM (Search Engine Marketing)?
Difference between SEO & SEM
Inorganic Search Results
Introduction to Google Ads & PPC Advertising
Setting Up a Google Ads Account
Google Ads Dashboard Walkthrough
Types of Networks in Google Ads
Search Network
Display Network
Video (YouTube) Network
Types of Campaigns
Search
Display
Video
App
Shopping
Performance Max (Optional but useful addition)
Types of Ads
Text Ads
Responsive Search Ads
Responsive Display Ads
Image Ads
Video Ads
Ad Extensions
Sitelink
Callout
Structured Snippet
Call, Location, Price, Lead Form Extensions
Google Ads Account Structure
Account → Campaign → Ad Groups → Ads
Cost Models
CPC (Cost-Per-Click)
CPM (Cost-Per-Thousand Impressions)
CPA (Cost-Per-Acquisition)
ROAS (Return on Ad Spend)
Types of Keywords in Google Ads
Broad Match
Phrase Match
Exact Match
Negative Keywords
Quality Score
Key Factors
Tips to Improve
Creating High-Converting Landing Pages
Bidding Strategies
Manual CPC
Maximize Conversions
Target CPA
Target ROAS
Enhanced CPC
Understanding Google’s Ad Auction System
Key Google Ads Terminology
Launching a Search Campaign – Complete Walkthrough
Choosing Campaign Objective, Network & Ad Types
Target Audience Options
Geo-Targeting
Language
Device
Interests & Demographics
Budget Planning & Forecasting
Creating Ad Groups & Writing Ad Copies
Display Ads – Types & Setup
Video Ads – Types & Setup (YouTube)
Ad Optimization Score – How to Improve
Conversion Tracking Setup
Generating & Interpreting Google Ads Reports
Introduction to Meta Ads Ecosystem
Overview of Facebook Page, Groups, Events, and Business Suite
Introduction to Instagram (Reels, Stories, Hashtags, Ads)
Setting Up a Meta Business Manager
Meta Ads Manager Dashboard Walkthrough
Types of Ad Objectives
Awareness
Consideration
Conversion
Ad Formats
Image
Carousel
Video
Story Ads
Collection Ads
Audience Targeting
Core Audience
Custom Audience
Lookalike Audience
Pixel Installation & Conversion Events
Ad Placement Options
Automatic Placement
Manual Placement
Setting Budgets & Schedules
Creating Campaigns, Ad Sets & Ads
Best Practices for Visual Creatives
A/B Testing in Meta Ads
Ad Reporting & Insights
Strategies for Low-Cost Leads
Retargeting Using Custom Audiences
Overview of LinkedIn Marketing
Setting Up LinkedIn Campaign Manager
Types of LinkedIn Ads
Sponsored Content
Message Ads
Text Ads
Audience Targeting Options
Industry
Job Title
Company Size
Skills & Seniority
Campaign Objectives
Lead Generation
Website Visits
Engagement
Creating Ads: Best Practices & Formats
Budgeting & Bidding on LinkedIn
Using Lead Generation Forms
Conversion Tracking
LinkedIn Insights & Reporting
Introduction to Bing Ads
Setting Up a Microsoft Ads Account
Bing Ads Interface Overview
Keyword Match Types in Bing
Importing Google Ads Campaigns to Bing
Bing-Specific Targeting Options
Bing Ads Extensions
Budgeting, Bidding & Scheduling
Conversion Tracking in Bing Ads
Reporting & Performance Analysis
Google Ads Search Campaign Setup & Optimization
Meta Ads Campaign for Facebook & Instagram
LinkedIn Lead Generation Campaign
Microsoft/Bing Ads Campaign Replication & Customization
Multi-Platform Digital Advertising Strategy Plan
