This workshop teaches you how to use Google My Business (now Google Business Profile) to increase visibility, attract more local customers, and improve your ranking on Google Search & Maps. You’ll learn how to properly optimize your profile, upload updates, respond to reviews, and use insights to understand customer behavior.
The session is fully practical, showing step-by-step methods to enhance local discoverability for small businesses, freelancers, service providers, and shop owners.

You will also explore the most common mistakes businesses make on GMB and how to fix them for better performance. By the end, you’ll know how to manage your profile professionally and use GMB as a powerful marketing tool.